Window signs are as important to retailers as the array of displays, products and merchandising materials used inside a store. A storefront sign is like a book cover. It intimates what the experience will be like for the consumer as she enters the store. Window signage in front of the store is also like the retailer’s letterhead. A business wouldn’t just slap a few images or words haphazardly on stationery if they want to attract new business. They would put careful thought behind its design. The same should hold true with window signs, particularly the illuminated ones. Designing a storefront with illuminated window signs and promotional items is an art. Retailers who do it correctly can reap large dividends. Read the rest of this entry »
Suppose you are driving home from work and feeling pretty worn out. Your day was long, you’re sleepy and just generally not alert. You might need a few things from the corner store, but you’re not considering that now. You really just want to go back home when BAM! One of those flashing LED signs grabs your attention and you remember what you were looking for and make the decision to stop right there. You haven’t stopped at this store before, but it caught your attention, and you popped in.
That’s what an LED open sign can do for your business. The task of attracting and retaining customers depends mainly on your product or service, but the first and often most difficult step is getting a potential customer in the door to start with. If you get them in the door, chances are good you’ll be able to turn them into a repeat customer, but you need to catch their eye first, and LED open signs are one way to do that. Read the rest of this entry »