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Attracting Customers to Your Store Front

Posted: November 6th, 2011 | Author: | Filed under: Illuminated Signs | Tags: , | No Comments »

Window signs are as important to retailers as the array of displays, products and merchandising materials used inside a store. A storefront sign is like a book cover. It intimates what the experience will be like for the consumer as she enters the store. Window signage in front of the store is also like the retailer’s letterhead. A business wouldn’t just slap a few images or words haphazardly on stationery if they want to attract new business. They would put careful thought behind its design. The same should hold true with window signs, particularly the illuminated ones. Designing a storefront with illuminated window signs and promotional items is an art. Retailers who do it correctly can reap large dividends. Read the rest of this entry »