Window signs are as important to retailers as the array of displays, products and merchandising materials used inside a store. A storefront sign is like a book cover. It intimates what the experience will be like for the consumer as she enters the store. Window signage in front of the store is also like the retailer’s letterhead. A business wouldn’t just slap a few images or words haphazardly on stationery if they want to attract new business. They would put careful thought behind its design. The same should hold true with window signs, particularly the illuminated ones. Designing a storefront with illuminated window signs and promotional items is an art. Retailers who do it correctly can reap large dividends. Read the rest of this entry »
Suppose you are driving home from work and feeling pretty worn out. Your day was long, you’re sleepy and just generally not alert. You might need a few things from the corner store, but you’re not considering that now. You really just want to go back home when BAM! One of those flashing LED signs grabs your attention and you remember what you were looking for and make the decision to stop right there. You haven’t stopped at this store before, but it caught your attention, and you popped in.
That’s what an LED open sign can do for your business. The task of attracting and retaining customers depends mainly on your product or service, but the first and often most difficult step is getting a potential customer in the door to start with. If you get them in the door, chances are good you’ll be able to turn them into a repeat customer, but you need to catch their eye first, and LED open signs are one way to do that. Read the rest of this entry »
Open Signs can open up your business visibility, enticing potential customers to enter your small business. Without an open sign, you risk losing potential customers either to the competition, or even just losing them because they think your store is closed. A good open sign serves as an “invitation” of sorts that encourages a visit. Of course, once they are in the store, you have to take it from there…but you can’t sell to someone that isn’t there.
LED signs are starting outnumber neon as the base technology for an open sign. It’s an increasingly popular choice Read the rest of this entry »
There are two choices to make when searching for something that will highly illuminate the name of your business…and those are either LED or neon. Lightbox signs, or other traditional signage will not have the same impact.
Choosing which one to go with, however, can be confusing. Based on our experiences, though, we can share some of the advantages that LED has over Neon. Hopefully this information will help point you in the right direction.
The benefits of LED versus Neon
Flexibility of your message is one key advantage with LED signs. The ability to change your marketing message at will is a unique capability of programmable LED signs .Be it for advertising a big discount or sale or for purely informative purposes like available hours, you can easily do this with an LED sign, and with very minimal effort. Read the rest of this entry »